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In their bid to educate the doubters and turn the tide of opinion, their charm offensive has seen them face down common criticisms and demonstrate responsible practices, like only using sustainable fish and free-range eggs. Meeting their critics head-on, they’ve gone some way to diffuse some of the guilt some customers might have felt about visiting the golden arches Cleared If your customer base is delighted and vocal, you need to get their message out there. Ask for reviews, put together well-crafted testimonials, and let any interested prospects know that real people trust your business — and they should too!